Logo of the company.  An illustrated goat head with Purple Goat Agency text.
Grid of people with a few highlighted in purple to illustrate that 22 percent of the UK population is made up of people with a disability. Source: Gov.uk
That's more than 14 million disabled people in the UK.  Which, comparatively is a huge demographic. 

Graph showing the proportion of disabled people (14000000) vs vegans (600000), vs students (2400000), vs 18-30 year olds (9100000).