Brand Strategy & Consultancy

Tapping into our unique experience in marketing and communications to the disabled community, we deliver creative solutions and ideas that truly resonate with their intended audience.

Photograph of a girl holding a spray paint can in each hand and sticking her tongue out.

What is Brand Strategy?

Brand strategy is a plan or approach that outlines how a brand will achieve its goals and objectives. It is a long-term plan that encompasses all aspects of a brand, including its vision, values, messaging, and visual identity. At Purple Goat, brand strategy involves creating a business plan that ensures inclusivity and authentically engages the disabled community.

The disabled community is the largest minority in the world.

Now is the time to ensure brand strategies don't leave communities out.

Why your Business needs an Inclusive Brand Strategy

Too many brand strategies we come across fail to consider the needs and preferences of all individuals, regardless of their gender, race, ethnicity, age, ability, or other characteristics, and therefore, are not inclusive of the complete potential business audience. An inclusive brand strategy is particularly important for businesses looking to cater to the needs of individuals with disabilities. According to the World Bank, there are approximately 1 billion people with disabilities worldwide, representing a significant and underserved market.

Purple Goat is looking to change that. By leveraging customer and market insight, we build social-first strategies to better engage target demographics, weaving in a layer of disability know-how and inclusive thinking into everything we do.

Whether it’s building on an existing campaign or brand strategy, or creating a foundation for brand inclusivity, we provide consultancy and creative solutions that will help your brand authentically engage the disabled community. Our team handholds brands to effectively bake disability representation into their marketing, comms, and customer experiences, upskilling internal teams on disability and accessibility in the process.

If you need help building diverse representation in your brand or communications, our team can help.

Get in touch to discuss your brand strategy

Brand Strategy Services

Brand valuesMarketing messages and aimsBrand language and tone of voice guidelines Audience segmentationCommunication auditsCompetitor analysis

Our Brand Strategy Work

Take a look at some of the clients and projects we've worked with recently.

Starling Bank: #MoreMobile

View Case Study

Tesco: Changing Places

View Case Study

Virgin Media: #WeAreHere

View Case Study

National Highways: #Go_Left

View Case Study

Accessible Rail Travel with Avanti West Coast

View Case Study

What Makes Purple Goat Unique?

Global reach

Lived Experience

Worlds 1st

Award-winning

Expert knowledge

How we work with you

At Purple Goat, we believe that the key to success is collaboration with our clients. We work closely with brands to understand their goals, target audience, and overall vision. Our team provides clear communication throughout the entire process, removing the stress and uncertainty that can come with creating an inclusive brand strategy.

We understand engaging with minority communities can be intimidating for some brands that’s why we ensure transparency for our clients, offering a helping hand as well as ensuring throughout that our clients have an understanding of what we are suggesting, as well as why we are suggesting it.

Of course, metrics and results are essential when it comes to brand strategy. That’s why we work with you to establish what is important for your brand, whether it’s brand awareness, engagement, or conversions, our team will tailor your brand strategy to ensure you still achieve those goals and KPIs.

Why choose Purple Goat for Brand Strategy?

Experience working with some of the world's biggest brands, including Tesco, Meta & Virgin Media

Lived experience with over 50% of the Purple Goat team having a disability

Global reach with experience working with companies worldwide

Extensive experience and knowledge of inclusive brand strategy best practices

At Tesco we’re delighted to partner with Martyn and the team at Purple Goat. We believe that being an inclusive business makes us stronger and we want our advertising campaigns to represent everyone, showing the breadth of the communities and customers we serve.

Brand Strategy & Consultancy FAQs

What goes into a successful brand strategy?

Purple Goat can help build diverse representation and inclusivity into your brand or communications. By tapping into our unique experience in marketing and communications to the disabled community, we deliver creative solutions and ideas that truly resonate with their intended audience. By leveraging customer and market insight, we build social-first strategies to better engage target demographics, weaving in a layer of disability know-how and inclusive thinking into everything we do.

Does Purple Goat offer branding?

Yes! We’ve worked with a number of client on curating and developing brand identities that are inclusive and accessible to the community. We have an amazing team of designers that specialize in inclusive design that can support you on any given branding or asset creation project.

Why Purple Goat vs in house?

The Purple Goat team are not just marketeers, they ARE the authentic voice of the disabled community. With years of experience ensuring authenticity runs through the DNA of marketing and comms activities, our work truly reflects the voices and ways of engaging with the disabled community.

What countries and languages do Purple Goat agency work in and cover?

We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.

What is inclusive marketing?

Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it and how it can benefit your business on our ‘What is inclusive marketing?’ page.