Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity! Primark launches its very first adaptive underwear collection, TikTok takes steps to avoid misleading information for the 2024 elections, and the Peak District village that you can now visit thanks to their new accessibility project. This and much more on this week’s inclusive marketing news recap!
Don’t forget you can follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
Table of Contents
Primark Launches New Adaptive Underwear Collection
Primark has released an inclusive lingerie line co-created with disabled individuals, featuring bras and pants with magnetic closures. This is a big step as it allows disabled people to purchase accessible underwear on the High Street. Content creator and Disability Advocate, Eliza Rain, has also spoken about the significance of adaptive underwear in boosting confidence for Disabled people. Primark follows in the footsteps of retailers like George at Asda, which has already introduced an Easy On Easy Wear range for under-16s.
Some amazing news for the fashion industry, and a great example of successful inclusive campaigns involving the Disabled community. We can’t wait to see Primark developing their adaptive collection further!
Source: primark.com
Ipswich Town CEO Opens Charity Facility
Mark Ashton, Ipswich Town chief executive, has opened a new workshop for Genesis Orwell Mencap, called Green Bike Project. The aim is to help adults with learning disabilities gain work experience in bicycle repairs. The project will sell repaired bikes to reduce waste, promote cycling and support the charity’s work.
An amazing project that has also received a lot of praise from different members in and out of the community, including Councillor Lynn Mortimer, mayor of Ipswich, who said: “It is great to see so many people who have contributed to this fantastic project. I send my thanks to everyone in this community who has contributed.”
Source: bbc.co.uk
TikTok & Its Election Integrity Measures
TikTok is taking steps to protect election integrity by creating dedicated election centres, partnering with trustworthy organisations, and combating misleading AI-generated content. The platform, which already has local Election Centres, is launching a U.S. Elections Center to provide reliable voting information. They are achieving this by also working with fact-checking organisations to address misinformation and ensure content accuracy.
The company said:
“With more than 2 billion people in over 50 countries expected to go to the polls this year, we are deeply invested in protecting the integrity of elections on TikTok. Over the last 4 years, we’ve worked to protect our platform through over 150 elections around the world. Today, we’re sharing an overview of our continued investment to ensure that TikTok continues to be a creative, safe, and civil place for our community in a historic elections year.”
Source: socialmediatoday
First Private Hormone Clinic for Trans Youth Approved
The Gender Plus Hormone Clinic can now prescribe hormones to people aged 16 and older, as approved by the Care Quality Commission. It is the first private clinic for young patients with this approval. Those guidelines ensure that patients may only be prescribed hormones once they are assessed by clinical psychologists across three to six sessions.
The clinic, which has offices in London, Birmingham, and Dublin, will have gender identity psychological support available for young people who might be questioning their gender identity. A safe and compassionate care will be ensured, and the professionals will consider the patient’s gender, sexual orientation, mental health and Neurodiversity throughout the hormone treatment process.
Source: thepinknews.com
Accessibility Project in the Peak District
A new online map, part of the Accessible Castleton project, will make it easier for disabled people to visit the Peak District village of Castleton. The map, which has been funded by the Peak National Park Authority, and supported by Defra, AccessibleUK, and local businesses, highlights wheelchair hire, disabled toilets, parking, hearing loops, and spaces that are dementia and autism-friendly.
This would make a huge difference for any Disabled people looking to visit this beauty spot in the North of England, making it easier to plan a visit like this. Park access officer Sue Smith said:
“Not everywhere is accessible for everyone but, with the right information, everyone can find their own place in one of the most popular villages in the Peak District. Providing this extra support is what can open up people’s worlds.”
Source: bbc.co.uk
Campaign Spotlight: Lucy & Yak x CoppaFeel!
Lucy & Yak’s latest collection ‘Baring All’, celebrates diverse chests sharing real people’s stories. For each item sold, £1.50 goes to charities CoppaFeel!, Not A Phase, and People vs Big Tech. The initiative promotes breast health awareness, challenges censorship, and addresses societal issues related to breasts.
Furthermore, all the products from the collection are made using GOTs-certified organic cotton and FSC-certified bamboo, and mark Lucy & Yak’s first venture into using photographic-style printed textiles.
We know how inclusive Lucy & Yak tend to be, often involving the Disabled community in their marketing activities, so we absolutely loved the diversity in this campaign, definitely worth a watch!
Source: drapersonline.com
Campaign Spotlight: Starling Bank
Starling Bank’s new campaign, ’The Bank Built for You’, focuses on the human side of banking, telling relatable stories through three ads. The multi-platform campaign formed by 3 ads, aims to highlight how Starling’s tools fit into people’s lives.
In ‘The Dessert,’ a frustrated young woman is motivated to move out after witnessing her parents having a romantic moment together in the kitchen, ‘Rinsed’ features a young entrepreneur washing her parents’ car in exchange for pocket money, and ‘Night Owls’ sees a hard-working lorry driver on the night shift, encouraging his partner to enjoy a night out with friends and then later receiving a ‘Karaoke Bar’ spending notification on their joint account.
Source: thedrum.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
