Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity! In this week’s inclusive marketing news round up, we tell you about some exciting BSL news, dive into Meta’s new attempt at integrating Threads with Facebook, and showcase our campaign spotlights featuring some of our favourite Super Bowl ads!
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Bramford Pub Offers Free Sign Language Classes
The Bramford Cock in Suffolk is providing free British Sign Language (BSL) classes to the local community, initiated by landlady Teresa Brinkley, after a conversation with hearing-impaired customer David. David now teaches two classes every other Monday, covering basics, like finger spelling and simple phrases.
The first session drew twelve attendees, surprising David with their quick progress. He also highlighted the benefits of sign language education, expressing that it could have greatly improved his life if available during his school years.
So, if you’re in the area definitely go check it out!
Source: bbc.co.uk
YouTube Launches Remix Feature
YouTube has introduced the Remix feature for Shorts. Accessed via the Remix button next to the Share option on music video pages, it enables users to clip audio, collaborate with artists, use green screen backgrounds, or select specific scenes from music videos.
This feature, which was available to creators from mid-February, enhances creativity for users when making YouTube Shorts, complementing other recent additions like vertical live streams, the “recomposition” tool, and the “Create” app for easier video editing.
Northern Ireland Plans Sing Language Bill and Interpreter Expansion
Gordon Lyons, Northern Ireland’s Communities Minister, has unveiled plans for a sign language bill to improve rights and accessibility for the Deaf community. Lyons aims to bolster interpreter services and ensure Deaf individuals can access services in their preferred language.
The British Deaf Association Northern Ireland supports the initiative, advocating for consistent support for sign language learning, particularly for deaf children.
Source: communities-ni.gov.uk
Meta Tests Cross-Posting Between Facebook and Threads
Meta’s new feature, only available to selected users, resembles a Twitter-like app, and it’s trying to simplify sharing of text and link updates, but raises questions about user interest and the preservation of Threads’ identity.
While Meta aims to integrate its apps for maximum content utilisation, doubts persist about the compatibility of Threads with this strategy. Despite Meta’s optimism, uncertainties remain about Threads’ future direction amidst integration efforts.
Source: socialmediatoday.com
Teens & Skincare Trends
With a growing trend of teens using skincare products meant for adults, dermatologists and experts in the field have spoken up about the effects that this could have on their skin and bank account.
Caroline Hirons, skincare expert and bestselling author, celebrates that young people are wanting to educate themselves, but added that in most cases only a couple of products are enough and parents shouldn’t be afraid to say no to requests for expensive skincare.
Source: bbc.co.uk
Now let’s take a look at this week’s campaign spotlights, featuring some of our favourite Super Bowl 2024 ads!
Campaign Spotlight: Google
Google’s Super Bowl commercial “Javier in Frame”, showcases Google Pixel’s new Guided Frame technology, aiding visually impaired users when taking selfies. With real-time voice commands, this innovation simplifies the process, exemplifying Google’s commitment to accessibility.
A fantastic ad that perfectly shows how valuable accessibility features can be to ALL customers!
Campaign Spotlight: CeraVe
The latest CeraVe skincare ad featuring Canadian actor, Michael Cera, cleverly plays on viral speculation, showcasing product quality while injecting humour. The ad received top marks and generated significant buzz even after its launch during the Super Bowl game.
Campaign Spotlight: Verizon
Another exciting Super Bowl ad came from Verizon, featuring Beyoncé. The ad promotes the reliability of its high-capacity networks with humour and star power, and it also coincided with a new album announcement from Beyoncé, further enhancing its impact.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
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