Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity! In this week’s inclusive marketing news round up, we tell you about our favourite April Fools’ campaigns, some exciting collaborations, and social media updates you need to know about.
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Table of Contents
Bradley Riches x Autistica
After his time on Big Brother, the Heartstopper actor, Bradley Riches, teamed up with charity Autistica for Autism Acceptance and Awareness Week. The aim of the collaboration was to call on employers and organisations to do more to support Neurodivergent people in the workplace, from inclusive recruitment processes to adjusting working conditions.
It’s not only great seeing more disability representation in mainstream TV, but also seeing celebrities use their voices and influence to help the community!
Source: instagram.com
Instagram Carousel Update
Instagram is testing a new feature that allows users to comment on specific images within carousel posts by mentioning the image number, such as “@2” for the second image. This feature aims to enhance focused engagement and clarity when interacting with carousel posts, which have become increasingly important on the platform.
Instagram’s ongoing efforts to promote personal sharing include collaborative carousel posts and expanded carousels, making this new tagging option a potential tool for boosting engagement and interaction in the main feed. Testing for this feature is currently limited to a select group of users.
Source: socialmediatoday.com
Sapphie The Pompsky x Stress Awareness Month
Sapphie the Pompsky is 50% Husky and 50% Pomeranian, and has over 7 million followers on Instagram. Recently, Sapphie and her owner have taken to social media to play a quiz game with interactive buttons to answer questions about stress. It’s a great way to educate about stress and seeing Sapphie tap away at her buttons is enough to relieve stress alone!
@sapphie_the_pomsky In honor of Stress Awareness Month, let’s have some trivia fun with Sapphie🐶 #stressawarenessmonth #mentalhealth #dogsoftiktok #dogs #fyp ♬ original sound – Sapphie the Pomsky
YouTube x Members-Only Shorts
YouTube now offers ‘Members-only Shorts’, allowing creators to share exclusive content with subscribers by marking videos as “Members only” during upload. This feature provides perks such as early access to special announcements and behind-the-scenes content, visible in subscribers’ feeds and on creators’ channels.
Source: pymnts.com
Now let’s go through some of our favourite April Fool’s campaigns!
Campaign Spotlight: Tinder
Tinder recently joked about banning fish pictures on profiles, highlighting the company’s wit and viral marketing prowess. This strategy of launching outrageous campaigns on April 1st taps into the holiday’s origin rooted in Ancient Roman festivals and mediaeval European traditions of jest and merrymaking.
Source: dontdiewondering.com
Campaign Spotlight: Duolingo
Duolingo is known for its comedy sketches and fun videos on social media, and their April Fools’ campaign did not dissappoint. The team shared the release of “Duolingo on Ice” was so convincing that many wished it was real. The fake ice skating musical featured Duo the owl mascot and catchy songs, showcased in a detailed trailer and a spoof EP on Spotify.
Source: euronews.com
Campaign Spotlight: Luxe Collective x Durex
Luxe Collective, a luxury designer bag company, announced a collaboration with Durex to address bag maintenance issues. They claimed the Luxe Collective x Durex products would maintain bag quality, playing on the theme “Feeling is Everything.” However, it was later revealed to be an April Fools’ Day joke.
Campaign Spotlight: TALA
Activewear brand, TALA, surprised followers with an announcement about launching a Christmas shop. The message hinted at a festive collection with items like everyday festive socks, naughty or nice joggers, and other holiday-themed apparel. The brand emphasised the importance of early Christmas shopping to avoid stress.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
