Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity! In this week’s inclusive marketing news round up, we tell you about the new Dove campaign, uncover what the ‘Millennial Pause’ is, and give you all the social media updates you need to know about.
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Table of Contents
Disney’s Disability Access Service Policy
DAS Defenders, a group of disabled individuals and allies, is urging Disney to reverse changes to its Disability Access Service (DAS). The policy will be effective on May 20, and it limits the DAS pass to guests with “a developmental disability like autism or similar”, sparking concerns about exclusion. The group is trying to seek dialogue with Disney for a more balanced solution.
Source: fox35orland.com
New AI Versions of Instagram Creators
Meta’s celebrity-style chatbots are expanding to Instagram influencers with “Creator A.I.”, allowing them to interact with fans through custom bots. While it streamlines interactions, it lacks real social engagement. This is just an experiment, but it risks moving away from the platform’s core appeal.
Source: socialmediatoday.com
Festival Shines a Light on Deaf Filmmakers
Deafest, a festival showcasing films, documentaries and exhibitions by deaf creatives, returns to the University of Wolverhampton and The Halls, from 10-12 May. Hosted by Zebra Access CIO, the event aims to raise deaf awareness and features a variety of activities, including seminars, workshops and parties.
Source: bbc.co.uk
Facebook Launches New Vertical Video Display
Facebook is adopting TikTok’s vertical video format with a new full-screen player. With this, the platform is trying to enhance controls and recommendations to boost engagement. Meta encourages Reels-like content and warns against reposting long videos, similar to other social media platforms.
Source: socialmediatoday.com
What is the Millennial Pause?
After one of Gary Barlow’s TikTok videos went viral where he was enjoying ‘a ver nice day out’ in his vineyard, there’s been conversations about the so-called ‘Boomer Pause’. This refers to an uncomfortably long break at the start of the video that gives away your age on social media. Have you noticed the ‘Millennial Pause’ on your videos?
Source: theguardian.com
TikTok Launches ‘Notes’ Photo App
TikTok has launched ’TikTok Notes’, a photo-sharing app similar to Pinterest and Lemon8, only available in Australia and Canada. It will allow users to post up to 34 images with captions and a title section. TikTok aims to diversity and capitalise on new opportunities, but it’s unclear how this would work in Western markets where Instagram dominates.
Source: theguardian.com
Campaign Spotlight: STABILO
#HiglightWhatMatter is STABILO’s latest marketing campaign. It invites participants to share their meaningful statements on social media using the campaign’s hashtag. By filling out a form, participants can receive custom visuals to accompany their statements.
Source: stabilo.com
Campaign Spotlight: Dove
Dove continues its Real Beauty campaign by announcing it will never use AI-generated images in its ads, aiming to combat harmful beauty standards perpetuated online. Dove’s CMO emphasises the brand’s commitment to championing real beauty and ensuring women feel empowered, not pressured by advertising.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
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