Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the first ever adaptive collection by Anthropologie, the measures that TikTok is implementing ahead of the UK elections, some of the many Pride events happening across the UK, and some of our favourite marketing campaigns featuring Paddy Power and Pinterest.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Let’s Celebrate the LGBTQIA+ Community!
Even though Pride Month is coming to an end, there are lots of events organised across the UK. From Edinburgh to Plymouth, the celebrations for the LGBTQIA+ community are in full force this year, and we love to see it. The post below includes some of the many Pride events that are taking place across the country, shared by Outmost and Gay Times on Instagram.
Do you know of any others? Share them in the comments! 🏳️🌈
Source: instagram.com
Anthropologie Launches its First Adaptive Collection
Anthropologie collaborated with influencers and the broader Disabled community to launch its first adaptive collection. The collection includes 8 reimagined bestsellers designed to better accommodate the needs of the community.
Even though there’s been some criticism about some of the pieces and how practical they actually are for some Disabled customers, it’s still great to see this initiative from such a big fashion brand, and we hope they’ll listen to the community and continue improving their adaptive range!
Source: glossy.co
Instagram Tests Text Overlay & Image Formatting Within Carousel Posts
We have some new features coming up on Instagram! The platform is trying out some new elements for carousel posts, with users now able to add text overlays on individual images in a carousel, as well as re-format images in the display.
What do you think about this new update? Are there any others that you’re hoping to see on the platform soon?
Source: socialmediatoday.com
New Zealand Opera to Provide Braille Subtitles for Live Performances
New Zealand’s Visually Impaired opera fans will be the first in the world to access braille subtitles, enhancing their experience of live performances without relying on audio descriptions.
NZ opera general director, Brad Cohen, developed this technology with his company “contexts.live”. It sends braille subtitles to the user’s personal braille-reading device simultaneously as the sighted audience reads the translations on screen.
Source: theguardian.com
UN Hosts Largest Global Meeting on Disability Issues
People from around the world gathered at the UN Headquarters to participate in the largest global meeting on issues affecting Disabled people. Activist, actor, and talk show host, Nick Herd, led the UN News team on the opening day.
Some of the delegates were asked about what the COSP17 means to them: “When we come together as a community, amazing things happen. We learn from each other, grow together and make the world a better place. Let’s keep supporting each other, celebrating diversity and working together to create a brighter future for everyone. Because there is still a lot of work to be done and together, we can work towards a world where everyone belongs.”
Source: news.un.org
TikTok Implements Protection Measures Ahead of UK Elections
With the UK General Election date now official, TikTok has announced a new, dedicated in-app General Election centre, where it will provide reliable and authoratative information for users ahead of the poll.
TikTok explained how this works: “We’ve partnered with Logically Facts, our fact-checking partner, to provide media literacy tips alongside key election and voting information from the Electoral Commission. When on TikTok, people will be directed to the General Election Centre through prompts and labels on relevant election content and when making election-related searches. We took a similar approach during the recent Local Elections in England and Wales, and we were pleased to connect hundreds of thousands of users to our Local Election Centre.”
Source: socialmediatoday.com
Campaign Spotlight: Paddy Power
With the EURO 2024 happening this summer, Paddy Power’s latest campaign celebrates the England team as ‘Europe’s favourites’ to win, playfully poking fun at some of the stereotypical behaviour the English are renowned for.
A great use of a celebrity and a pinch of humour to make everyone excited about the football tournament this month.
Source: creativebrief.com
Campaign Spotlight: Pinterest
Pinterest has launched another new promotional campaign as it seeks to boost awareness among potential ad partners, this time by highlighting the benefits of the platform in connecting users with a wide variety of interests.
The new campaign aims to showcase how people can find their niche in the app, and how users experience the feed suggestions.
Source: socialmediatoday.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
