Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the great disability representation that we’ve seen at Copenhagen Fashion Week, with Lucy Edwards making history, and at Strictly Come Dancing, we also feature Malibu’s latest campaign in collaboration with Tom Daley. This and much more!
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Lucy Edwards Becomes First Blind Person to Walk CPFW
Content Creator and Disability Advocate, Lucy Edwards, made history by becoming the first blind person to walk Copenhagen Fashion Week a few days ago. The Sinéad O’Dwyer show that she walked also invited showgoers with visual impairments to experience a tactile tour of the collection, and included recording audio descriptions for each look!
An amazing example of a fashion show that wants to get everyone involved and represent what society looks like.
Source: instagram.com
TikTok Updates Alcohol Advertising Policy
The platform has updated its advertising policy this month, with the goal to protect users. Some of the restrictions added include targeting only users of legal drinking age, not featuring young people or promoting irresponsible drinking, and requiring responsible drinking messages. This is especially important to keep in mind for influencer partnerships.
Source: thespiritsbusiness.com
Instagram Updates Metrics to Focus Creators on Views
Instagram recently announced that ‘views’ is becoming the primary metric across reels, carousels, photos, lives and stories. This will hopefully ensure users to better understand how the content is performing and develop better strategies. This follows a series of platform changes to prioritise different metrics, in order to shift the focus off of follower counts.
Source: socialmediatoday.com
Chris McCausland Becomes First Blind Contestant on Strictly Come Dancing
The comedian has become the first blind contestant to participate in the dancing competition. McCausland joked about him joining the show by saying “I don’t dance, I haven’t danced, I can’t dance, I can’t see the dancing I will have to do. What can possibly go wrong?”. He will also be joined by influencer Tasha Ghouri.
A great moment for disability representation on TV!
Source: bbc.co.uk
TikTok Adds Group Chats and Stickers in DMs
Following Instagram’s focus on DMs, TikTok is rolling out a series of new messaging updates. The features include a new sticker management platform, that will allow you to create and share your own stickers (we will be sending purple goat stickers right, front and centre), and new group chats with up to 32 participants.
Source: socialmediatoday.com
Trend Spotlight: Emergency Dance
You have probably heard this sound on both Instagram and TikTok by now. The ’emergency dance’ trend is a fun way to showcase a series of outfits, your personal style, or maybe something different that your audience can relate to.
Campaign Spotlight: Malibu x Tom Daley
Olympic swimmer, Tom Daley, stars in Malibu’s “Don’t Drink and Dive” campaign, promoting responsible drinking by highlighting the dangers of combining alcohol with diving.
The ad features Daley in a synchronised swimming routine, reinforcing the message that while summer fun and cocktails go hand-in-hand, safety must come first. We love this campaign because it creatively merges humour with an important safety reminder.
Source: campaignlive.co.uk
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
