Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the latest Instagram updates that you NEED to know about, we tell you about Brat Summer and Demure Autumn, go through our favourite campaign of the week featuring Dove, and much much more.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
The Paris 2024 Paralympic Games Have Started!
Make sure to follow the Games, running from 28th August to 8th September, featuring some amazing athletes from the community. We’ve worked with the amazing team at Channel 4 on their Paralympic ad ‘Considering what?’, and more recently on the Channel 4 and Bupa campaign ’24 on screen’ that aims to improve the level of representation of Disabled people in adverts.
Such an exciting summer for the Disabled community!
Changes to Instagram Profile Grid Display
Instagram is currently testing a new vertical grid display on profiles, switching from the traditional square-shaped thumbnail images. The update makes sense, following the app’s focus on Reels and video content.
But make sure to start posting portrait images, videos and covers from now on, otherwise they will be squeezed to fit the new display.
Source: socialmediatoday.com
First Deaf Woman to be Crowned Miss South Africa
Mia le Roix is the first Deaf woman to win this competition. In her acceptance speech, she said how her victory is not just for her but also for the community. Le Roix also mentioned some accessibility barriers she faced, like deaf fatigue, due to the amount of communication and contestants around her. We’re hoping this could mean a change towards accessibility in competitions like this.
Source: bbc.com
YouTube Expands Courses for Creators
Originally launched with selected users back in 2022, YouTube’s courses enable creators to offer free or paid learning opportunities on their channel. Now, more channels will be able to create these courses on the YouTube Studio, providing an interesting new revenue stream for creators on the platform.
Source: socialmediatoday.com
Race to Celebrate Diversity
The Run to the Future race will take place on Sunday, 15th September, in London, and it offers 2k and 5k routes that are totally accessible. Runners will join Paralympian Richard Whitehead MBE, and DJ, Adele Roberts, to celebrate diversity and inclusion in sport!
Source: runtothefuture.co.uk
Instagram Adds Comments to Stories
Another new Instagram update! The platform now allows users to leave comments on other people’s Stories. The aim is to encourage more interaction, which aligns with the platform’s push for DMs and social connection.
What do you think about this?
Source: socialmediatoday.com
Trend Spotlight: Brat Summer > Demure Autumn
After enjoying our Brat Summer, now it’s all about being very mindful, very cutesy, very demure. The ‘demure’ trend appeared thanks to US-based creator, Jools Lebron, that went viral after using the term in a few of her videos. Now it’s time to celebrate the change of season, and have a mindful and demure autumn (and use Jools’ TikTok sounds in your next video!).
Campaign Spotlight: Dove
Dove’s recent campaign ‘Beauty Never Gets Old’, highlights the appeal of its classic beauty products, particularly focusing on the Dove soap bar and its timeless quality. The brand continues to resonate with consumers through its messaging around natural beauty and self-care that we absolutely love!
Source: thedrum.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
