Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the Djerf Avenue Icons, an incredibly inclusive campaign, Virgin Atlantic making history by becoming the only UK airline with BSL-trained staff, and the designer you have to look out for in the latest iTV show ‘M&S: Dress the Nation’.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Djerf Avenue Icons
Scandinavian fashion brand, Djerf Avenue, recently launched their new collection called ‘Icons’. The brand used this opportunity to do a shoot with some of their loyal customers, family and friends, creating a beautiful image showcasing the brand’s commitment to inclusivity.
Links on Instagram Reels
Instagram will soon allow users to attach links to their Reels. This would be a great update for both brands and creators, as it could massively help engagement, reach and CTR.
Virgin Atlantic’s BSL-trained crew
Virgin Atlantic has become the first and only UK airline with BSL-trained cabin crew! This is great news for the Deaf community, as it will make flying a more inclusive and accessible experience.
M&S: Dress the Nation
There is a new iTV show where 10 designers compete against each other for a role with retailer M&S. Among the cast is Ryan Six, from Swansea, a clothing designer with an upper limb impairment. Six has been creating accessible clothing since he was young, and hopes to bring his creations into the mainstream fashion industry.
Brighton Station Renamed After Paralympian
The station has temporarily changed its name to “Blyton”, after local 14-year-old Paralympian Bly Twomey, as a way to celebrate her success at the Paris 2024 Paralympic Games, where she won two bronze medals. The name will stay until October 7, the day after World Cerebral Palsy Day.
Trend Spotlight: Guilty
It’s time to share all your guilty pleasures with this trend 🤭
Campaign Spotlight: CALM
CALM (Campaign Against Living Miserably) and Witness Studios worked on this powerful film that features real stories from CALM users and supporters, showing how we can all play a role in suicide prevention. The film includes practical advice, services offered by the charity, and what happens when you use its services.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
