In the past few years, neurodiversity has become a more relevant topic of conversation, especially in the corporate world. Companies are starting to realise that having neurodivergent employees is not a chore or an obstacle, but rather an opportunity to have an extremely creative and hardworking team.
Don’t get me wrong, being Neurodivergent isn’t easy. There are lots of obstacles in society that make even daily tasks really hard. But it’s equally important to focus on the positives and celebrate all the amazing things that come with being part of this community. So I’m glad that something like Neurodiversity Celebration Week exists!
In today’s article we’ll be talking about this week of celebration, why it’s important, and what companies can do from a marketing perspective to celebrate it. Let’s dive in.
Table of Contents
What is Neurodiversity Week 2025?
Neurodiversity Celebration Week is a global initiative that challenges stereotypes and misconceptions about neurological differences. It aims to transform how neurodivergent individuals are perceived and supported by schools, universities, organisations, and society in general. It aims to recognise the many talents and advantages of being neurodivergent, while creating more inclusive and equitable spaces that celebrate differences and empower every individual.
When is Neurodiversity Week 2025?
This year, 2025, Neurodiversity Celebration Week will take place from Monday, March 17, to Sunday, March 23.
Key Messages to Communicate
If your organisation is planning on taking part in Neurodiversity Celebration Week, your messages should focus on increasing acceptance and understanding, providing education, and celebrating neurodiversity. The mission of this week of celebration is to change the narrative around Neurodiversity and celebrate the community!
11 Marketing Campaign Ideas to Celebrate Neurodiversity Week
There are lots of things you can do to celebrate Neurodiversity Week through marketing, and make sure both your employees and your customers feel seen and heard. Let’s talk about some of them:
1. Social Media Takeovers by Neurodivergent Creators
You can provide your platform to someone from the Neurodiversity community to share their story and lived experience. Invite neurodivergent influencers to take over your social media channels during the week. This provides authentic insights and showcases diverse perspectives!
What are appropriate hashtags for Neurodiversity Week content?
If you’re looking for the best hashtags to use during this week, you can’t go wrong with #NeurodiversityWeek or #NeurodiversityCelebrationWeek , they will help increase visibility and engagement.
2. Interactive Educational Content Series
Develop a series of interactive posts, videos, or infographics that educate your audience about neurodiversity, debunk myths, and highlight the strengths of neurodivergent individuals. You can adapt this to the different platforms, for example a chatty informative video for TikTok and a carousel for Instagram and LinkedIn.
3. Sensory-Friendly Product Launches
This week is perfect for product or services launches that have the Neurodiversity community in mind! For example, those that cater to sensory sensitivities, demonstrating inclusivity and understanding of neurodivergent needs. Remember that sometimes certain products or services can be really useful for disabled and neurodivergent people, and brands might not even know! So this is a great opportunity to highlight some of the accessibility features of your brand’s products.
4. Employee Story Campaigns
Similar to the first idea we mentioned, you can also feature stories from your own neurodivergent employees, sharing their experiences and contributions. This fosters an inclusive workplace culture and humanises your brand.
5. Neurodiversity-Focused Podcast Episodes
If you have a podcast, maybe you can dedicate a podcast episode to discussions on neurodiversity, featuring experts and neurodivergent individuals to share insights and experiences. See for example the one we did with some of our team members and Ruby Woods, Autistic content creator.
6. Collaborate with Neurodivergent or Disability-Focused Groups
There are lots of amazing groups out there that you can work with during this week (and ideally for the rest of the year too). For example, us at Purple Goat are inclusive marketing experts with lived experience of disability, and a few of us are also Neurodivergent. Working with the community will always bring you the best results!
7. Collaborative Art Projects
If you’re in the art industry, you could organise art projects that encourage neurodivergent individuals to express themselves, and showcase the artworks through your platforms or events. Or similarly, collaborate with neurodivergent creatives and put an exciting exhibition together!
8. Accessibility-First Website Updates
Review and update your website to ensure it is accessible to everyone, including features like text-to-speech, adjustable text sizes, and simplified navigation. If you’re unsure where to start, contact the team at Purple Goat, they will be able to help you find the areas in which you can improve your website.
9. Inclusive Product Packaging Design
Why not redesign some of your product packaging? You can make sure to include features like easy-open designs, clear labeling, and sensory-friendly materials. Remember, most accessible products are not only beneficial to disabled people, but to the rest of your customers too.
10. Workplace Accessibility
If you are a remote-first organisation, or have the biggest office in the city, you can review how accessible your workplace is, and figure out how you can improve in certain areas to make it more accessible to your employees. You can then share your updates on your social media platforms!
11. Educational Email Series
If email marketing is your thing, launch an email campaign that educates subscribers about neurodiversity, shares personal stories, and provides resources for further learning.
How to Bring Awareness to Neurodiversity Through Marketing
- Create Accessible Content
Ensure all marketing materials are accessible, including providing alt text and image descriptions for images, captions and video descriptions for videos, and using clear, straightforward language. We have lots of blogs around accessible content on our website and social media, if you’re feeling a bit lost. - Amplify Neurodivergent Voices
Feature content created by neurodivergent individuals and give them a platform to share their perspectives and talents. And why not collaborate with them in your next influencer campaign as well? Neurodivergent people not only exist during this week. - Avoid Common Stereotypes and Misconceptions
Be mindful to represent neurodivergent individuals authentically, avoiding clichés or stereotypes that can perpetuate misunderstandings. Consult with experts to make sure your campaign is successful and doesn’t harm the Neurodivergent community.
Celebrating Neurodivergence in the Workplace
It’s important to maintain your efforts during this week throughout the rest of the year, especially in the workplace. Fostering an inclusive workplace involves recognising and valuing the unique strengths of your neurodivergent employees. Implement training programs to educate staff, provide accommodations to support diverse working styles, and cultivate a culture that celebrates different ways of thinking.
By embracing these strategies, your organisation can play a pivotal role in promoting neurodiversity awareness and inclusion.
For more insights on developing an inclusive brand strategy, visit our Inclusive Marketing Services!
FAQs
What language should we use/avoid when discussing neurodiversity?
Avoid terms that may be perceived as demeaning or that pathologise neurodivergent conditions. Things like ‘What’s wrong with you?’ are definitely out of the question. We have a full article on inclusive language that you can check out, but choose terms like ‘Autistic person’ instead of ‘Person with autism’. In any case, the best thing is to ask the person what terms they prefer.
How do we respectfully feature neurodivergent people in our marketing?
Collaborate with neurodivergent individuals, seek their input, and ensure their portrayal is authentic and empowering. Highlight their strengths and contributions rather than focusing solely on challenges. And collaborate with them throughout the whole year.
Should we continue neurodiversity marketing beyond the awareness week?
100%! Neurodivergent people exist during the rest of the year too, so it’s important to keep working with them, and feature them all year long.
