Challenge
To raise awareness, and boost membership for Avanti’s new Facebook group “Accessible Rail Travel with Avanti West Coast” with the disabled community. We looked to increase widespread awareness and educate audiences of the Avanti brand to disabled rail passengers, including, the main features and the ease of using the Facebook group.
Solution
We contracted four disability influencers to create an array of Instagram grid posts and stories to help publicise the Avanti Facebook group, as well as to produce a Facebook Live to provide interactive content into the group. Content was varied, creative and engaging and was utilised as part of a targeted mix of paid ads to build further awareness and sign ups of the group.
Outcome
Our campaign helped populate the Facebook group with relevant, engaged individuals that are now using the group as a valuable resource to help them with their travels. With more than 3 million impressions – our paid campaign effectively created significant awareness around the initiative and the Avanti brand.
