Challenge
Currys set Purple Goat the challenge of helping them diversify their social media appearance and spread brand awareness amongst the disabled community, whilst showcasing their unique offering of services and products that can benefit disabled consumers.
Solution
To ensure campaign success, we ran a month long campaign consisting of both organic and paid amplification to enhance awareness around Currys unique customer services and products.
The goal was for ‘Tech Hack’ influencers to share interesting tech hacks they use and for ‘Currys No Worries’ influencers to naturally communicate the Quiet Hour and ShopLive services Currys offer.
To achieve the above, we onboarded 5 influencers who are known for creating fun and engaging content. To get the best content out of our influencers, Purple Goat worked closely with them to ensure content aligned both with Currys and the influencer. To further reach the disabled community, we decided to amplify the Tech Hack content through Meta ads.
Outcome
The campaign resulted in a huge success. We managed to activate a diverse range of influencers who produced engaging and high quality content.
Through detailed analysis, we saw that content which was filmed in-store performed a lot better in comparison to content that was filmed at home. Additionally, we saw really strong impressions and engagements across organic and paid activities.
We collaborated with a talented group of influencers on this campaign who were given creative freedom to produce content that aligned with their natural style. This resulted in all content performing extremely well.
Overall the campaign proved as an extremely effective campaign as it sparked conversation with influencer audiences wanting to find out more about Currys’ services and products. This shows that the information shared and the authentic content style used, resonated well with community.
