How Do You Make The UK’s Number 1 Cider Brand Inclusive To All?
That was the challenge we were set by Strongbow at the start of 2023, and it’s safe to say that through the year they really embraced the journey with open arms as we set about to bake in inclusive thinking from the ground up.
This includes consulting across a TVC to ensure strong representation and accessible ad versions, as well as making live events spaces inclusive and accessible with BSL performances, accessibility consultancy, and DE&I training. We’ve created an insights panel and activated diverse influencers as part of Strongbow’s ‘Take A Bow’ campaign and built playbooks for the brand to ensure inclusive thinking in all they do.
This is just the start, and we can’t wait to show what’s coming in 2024.
