DE&I Training
Driving internal disability know-how with fresh thinking, candid conversations and a lifetime of lived experience.
Embedding Disability Confidence into Any Organisation
Disability is one of the protected characteristics under the Equality Act of 2010, and although we’ve seen a very public and positive education in recent years on how we can do better when it comes to other protected characteristics – disability might be considered to still be some way behind. With approximately 1.3 billion disabled people on the earth, the disabled community is the world’s largest minority.
DE&I stands for ‘Diversity, Equity & Inclusion’. Through DE&I training, we can work with your company to make sure that it is inclusive and diverse, and confident in all aspects of disability. From inclusion audits to training and workshops, we offer to ensure your company is representative and inclusive on the inside and out.
Why DE&I Training?
When individuals and organisations are up-skilled on all things disability, we see a natural confidence in engaging with disability internally, externally and through marketing and comms activity.
Through building widespread disability confidence and understanding (and removing the ‘fear’ of doing it wrong), we can help remove the societal and systemic barriers that face those with disabilities. This also ensures we are improving representation and building out greater awareness and understanding in the process.
The more we foster a culture of education, insight and development in an organisation, we see incredible benefits with regard to inclusive practices, disability confidence and collaboration.
Purple Goat is here to expose organisations to every aspect of disability. From lived experience and language through to representation and authenticity. We bring fresh, open honesty to a relevant conversation around disability to help build a natural awareness and confidence in all those who attend our bespoke training sessions.
Get in touch to discuss DE&I trainingTypes of DEI training & consultancy
Inclusion auditsAuthentic communications training and workshopsDisability & language training and workshopsAccessibility training and workshopsWhat Makes Purple Goat Unique?
Global reach
Lived Experience
Worlds 1st
Award-winning
Expert knowledge
How we work with you
At Purple Goat, we believe that the key to success is collaboration with our clients. We work closely with businesses to understand their goals and training requirements. Our team provides clear communication throughout the entire process, removing the uncertainty that can come with selecting the right training and workshops that bring positive business changes.
We ensure transparency and a safe space for our clients, offering a helping hand as well as ensuring throughout that our clients have an understanding of what we are doing, why we are doing it, and how they can authentically put any training into action.
Why choose Purple Goat for DE&I Training & Consultancy
Creating a Safe Space: For us, ensuring that everyone feels as comfortable as possible is critical to ensuring everyone gets the best out of the experience. We keep things light and informal and encourage individuals to ask the burning questions that they might otherwise have felt they couldn’t ask.
An Interactive Approach: Ensuring that everyone has the opportunity to be able to express themselves is incredibly important. We ensure that sessions are dynamic, and interactive - meaning that everyone has the chance to engage in active learning, and the sessions are memorable ones.
Commercial Understanding: We understand that this is the real world, and as a commercial entity ourselves, we know that life doesn’t happen as it does in a textbook. We look to impart knowledge that is genuinely applicable to your business, and that can be applied straight away.
At Tesco we’re delighted to partner with Martyn and the team at Purple Goat. We believe that being an inclusive business makes us stronger and we want our advertising campaigns to represent everyone, showing the breadth of the communities and customers we serve.
DE&I Training FAQs
What does DEI stand for?
Diversity, Equity and Inclusion.
Can you offer remote/online and in-person DEI training & consultancy?
Absolutely! We offer in person training, as well as remote/online – whatever suits your company and team.
What is the goal of DEI training?
When individuals and organisations are upskilled on all things disability, we see a natural confidence in engaging with disability internally, externally and through marketing and comms activity.
The more we foster a culture of education, insight and development in an organisation, we see incredible benefits with regard to inclusive practices, disability confidence and collaboration.
What skills & experience do Purple Goat have in DEI training?
We’ve created DE&I courses for some of the biggest brands in the world, tailoring our offering to fit business objectives. Utilising experienced trainers across topics including authentic representation, change management, accessibility and building disability confidence in the workplace.
Why Purple Goat vs in house?
The Purple Goat team are not just marketeers, they ARE the authentic voice of the disabled community. With years of experience ensuring authenticity runs through the DNA of marketing and comms activities, our work truly reflects the voices and ways of engaging with the disabled community.
What countries and languages do Purple Goat agency work in and cover?
We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.
What is inclusive marketing?
Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it and how it can benefit your business on our ‘What is inclusive marketing?‘ page.
Other Inclusive Marketing Services
Ready to make your business more inclusive?
If you have any questions or queries, please don’t hesitate to get in touch!
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