Social-First Media Production

Influencer content differs based on a number of variables, including: the creator, campaign, client and/or brand and the brief. Content ultimately should be authentic and be created in-line with the campaign brief and the creators own style.

We predominantly work with disabled creators as we are always ensuring that brands are targeting and connecting with the community. But occasionally we will activate non-disabled creators on a campaign too! We typically work with people that are allies and advocates for inclusion, diversity and representation.

We work across all social media platforms but it will vary depending on the campaign, client and brand.

Authenticity! Long gone are the days of contrived ads peppering social media – for us finding individuals that have a natural affinity and story to share around a brand, product or service is key, and in turn creates the most engaging content, and best results for our clients.

When we are choosing to work with influencers/creators, there are a few different checks that we run to make sure that they is a natural fit for the brand and campaign. We’ll look at a few different metrics, your Purple Goat contact will be able to talk you through what we need and why we need it. We ultimately want to make sure that both the brand and all influencers and content creators are aligned on values and messaging, to make sure both are benefitting from collaborating.

At Purple Goat, the client has as much oversight and control as they want – with full sign off on campaign creative, influencers, deliverables and schedule date before we get going.

Although we work with many creators across the world and many different campaigns, we are not a talent agency, so we don’t have any talent on our ‘books’. Instead, we play matchmaker and find the right talent for the right campaign!

Please feel free to follow our socials and contact us if you’re interested in working with us. We’ll keep your details for any suitable campaigns that come through, and if we think you would be a great fit for any project, we’ll get in touch with you and discuss the opportunity.

We specifically create, curate and optimise content for the campaign’s objective and platform in question.

We are a global agency and so far have worked in 30+ countries! Depending on the client and objectives we source the relevant creators and deliver what is needed.

Purple Goat is an international media agency like no other. We pride ourselves on exceptional creative, content and campaigns whilst also confidently representing and communicating a narrative in and around disability in everything we do.

Over 50% of our staff have a disability, and we look to crush outdated misconceptions and fears around disability with all who work with us, whilst upskilling partners and clients on accessibility, inclusion and DE&I in the process.

We bring the authentic lived experience of disability to our creative and our execution – and passionately look to empower the disabled community shine online.

Inclusive marketing is a strategic approach to overarching marketing communication activities which includes designing activities that authentically represent and connect with a diversity of audiences, ensuring messaging and offerings appropriately resonate with everyone. You can read more about it and how it can benefit your business on our ‘What is inclusive marketing?‘ page.