Whether you celebrate Christmas or not, there’s no denying that this is the jolliest season of the year. And one of the many ways in which we see this is through the classic Christmas ads and Christmas marketing campaigns.
The holiday season is the perfect time for brands to spread joy, inspire connection, and also, showcase inclusivity in their marketing campaigns. In this blog, we’re highlighting 11 outstanding inclusive Christmas campaigns that touched hearts and made an impact, perfect to give you some inspiration either for this year, or for the year ahead!
Let’s begin 🎄
9 Best Inclusive Christmas Marketing Campaigns
1. M&S – Gifts That Give
Marks & Spencer’s Gifts That Give campaign highlights thoughtful gift-giving with an inclusive twist. Featuring diverse families, individuals with disabilities, and a strong focus on community, this campaign reminds viewers of the true spirit of giving.
2. Microsoft – Reindeer Games
This 2018’s Microsoft ad called Reindeer Games is a heartwarming story of a boy using Microsoft technology when playing a videogame, and how the whole neighbourhood celebrates his win with him, followed by ‘When everybody plays, we all win’. It’s an example of how accessible technology can bridge gaps and foster inclusion.
3. Tommy Hilfiger – Adaptive Christmas
Tommy Hilfiger’s adaptive line takes centre stage in this Instagram campaign. It showcases stylish and accessible holiday fashion, proving that style can (and should) be inclusive, while also working with the community!
See it here.
4. Accessible Advent – Ginny Butcher Inspired Hashtag
Ginny Butcher inspired an Accessible Advent campaign to raise awareness about inclusion during the holidays. Through hashtags and social media posts, this grassroots movement highlights accessibility in the most festive way.
Explore it here.
5. CBM – 12 Days of Christmas Marketing Campaign
Doing some sort of inclusive advent calendar is a great option for this time of the year. Organisations like CBM (Christian Blind Mission) created the 12 Days of Christmas campaign to spotlight inclusion and accessibility. This creative effort combines education, fundraising, and joy, making it a meaningful addition to the holiday season.
Learn more.
6. Vitiligo Society – Christmas Bear Campaign
A very sweet Christmas campaign by the Vitiligo Society that features bears with vitiligo patches, celebrating differences in a heartwarming way. It’s a beautiful reminder of the beauty in diversity, and the bears would make a great Christmas present!
Check it out.
7. TripleC Manchester – Time for Santa
TripleC Manchester’s Time for Santa campaign is a magical experience tailored for children with disabilities, which we love to see! By creating sensory-friendly Santa visits, this campaign makes holiday traditions accessible to everyone.
8. Walmart – Christmas Advert 2024
We’ve already featured one of Walmart’s Christmas advert in our news recap, but this one is equally great! It showcases families of all backgrounds and a diverse cast celebrating the holidays, including some iconic families like The Simpsons. It’s a cheerful reminder of the importance of representation, as well as giving gifts that show people you really care about them.
9. Dunnes Stores – Make Christmas for Everyone
Dunnes Stores’ created this Make Christmas for Everyone ad in 2019 to celebrate the season with a focus on togetherness and inclusivity. The last clip of the ad reads ‘Make Christmas for everyone’, playing on the idea that no one should be left out during the festive holidays.
See it here.
Inclusive Christmas Marketing Campaign Ideas
Watching all of those amazing ads might have put you in the Christmas mood to create your own inclusive Christmas marketing campaign, so here are a few ideas to get you started:
1. Create a ‘Season of Shared Voices’
Highlight stories from diverse communities, allowing them to share what Christmas means to them. Real voices make campaigns authentic and relatable, a great way to do this can be through influencers, working with a diverse group of creators can bring you some great stories while also delivering some great results for your marketing campaign.
2. Launch ‘The Gift of Accessibility’ Products
Create or promote holiday items designed for accessibility, like adaptive clothing, sensory-friendly toys, or accessible decorations. These products make the season joyful for everyone. You can also feature some of your usual products that have accessible features embedded in them that people might not know about!
3. Create an Inclusive ‘12 Days of Christmas Campaign’
As we mentioned above, using a popular theme like 12 Days of Christmas to showcase inclusion in creative ways could be a great option to celebrate the holidays. For example, feature 12 inclusive stories, creators, products, or causes over 12 days.
Your Successful Christmas Marketing Campaign
When designing your Christmas campaign, remember that authenticity is key. Inclusion isn’t just a checkbox—it’s about embracing and celebrating diverse experiences. Use storytelling, representation, and accessibility to create meaningful connections with your audience. And reach out to the team at Purple Goat to make sure it’s an award-winning campaign!
Let these campaigns and ideas inspire you to spread cheer inclusively this Christmas season. Ready to make your mark?!
FAQs
When should I start marketing for Christmas?
Start your Christmas marketing in late October or early November. This gives you ample time to build excitement while avoiding holiday fatigue.
What makes a successful Christmas advert?
A successful Christmas advert is emotional, authentic, and memorable. Focus on relatable themes like family, generosity, and community while highlighting diversity and inclusivity.
What are the 12 Days of Christmas marketing campaign?
The 12 Days of Christmas marketing campaign is a festive strategy where brands roll out 12 days of promotions, stories, or initiatives leading up to Christmas. It’s a great way to keep your audience engaged throughout the season.
