The New Year is the perfect time for brands to reconnect with their audience. As we look forward into 2025, inclusive marketing cannot be overlooked by brands. Businesses that prioritise accessibility, representation, and inclusive strategies can build stronger, more authentic connections with their customers.
According to Reuters, UK retail sales grew by 3.4% in January 2024, highlighting the immense opportunities for brands that capitalise on the post-holiday momentum. By creating marketing campaigns that focus on inclusivity and align with New Year trends, your business can start the year on a high note and stand out in a crowded market!
In this article, we will be sharing 10 inclusive New Year marketing campaign ideas to help you kickstart 2025 in the best possible way.
Table of Contents
10 New Year Marketing Campaign Ideas
1. Revamp Your 2025 Brand Strategy
The New Year is the ideal moment to evaluate and refresh your brand strategy. Consider how your messaging, visual identity, and customer experiences reflect inclusivity and accessibility.
- Conduct a brand audit to ensure your campaigns are representative and resonate with diverse groups.
- Share your updated brand strategy through a blog, social media video, or newsletter.
- Partner with inclusive marketing experts, like Purple Goat, to identify gaps and opportunities in your existing approach.
2. Create Inclusive Flash Countdown Sales
Flash sales are a classic New Year marketing tactic, but you can make them even more impactful by prioritising accessibility and inclusion.
- Offer products or services that address diverse customer needs, such as adaptive fashion, multilingual resources, or sensory-friendly items.
- Ensure your flash sale promotions are accessible, with screen-reader-friendly text, captions for videos, and clear calls-to-action.
- Make sure you listen to your disabled customers and what they might need from your brand during this time.
3. Offer Resolution-Themed Discounts for Everyone
New Year’s resolutions often centre around personal growth, health, or financial goals. Brands can align their offers with common resolutions while ensuring everyone feels seen and included.
- Offer discounts on products that promote wellness, accessibility, or education.
- Avoid stereotyping resolutions, focus on flexibility and empowerment instead, whoever you are, you can achieve your goals with our products and services.
Example: A fitness brand could offer inclusive workout subscriptions that cater to different abilities and fitness levels.
4. Create Inclusive New Year Subscription Services
Subscription models are growing exponentially, and the New Year presents an opportunity to introduce services that celebrate inclusivity while working with your customers’ new year’s resolutions.
- Offer subscriptions that cater to underrepresented groups, such as disability-friendly products, diverse literature, or adaptive tools.
- Offer discounts on your subscription service to minority groups to make it more accessible.
- Showcase customer stories to illustrate the value of your subscription in real life.
Example: A beauty brand could launch a subscription box that features products for all skin tones and textures, or featuring products from brands that are black or disability-owned.
5. Launch Targeted Paid Social Ad Campaigns
Leverage paid social media advertising to deliver New Year messages that speak to your diverse audience segments. Brands will be fighting for their customer’s views, so paid media can give you a great advantage here.
- Use inclusive visuals, messaging, and storytelling to connect with your target audience.
- Include accessibility in your ads, such as captions for videos, alt text for images, and clear, inclusive language.
6. Utilise Diverse User-Generated Content
User-generated content (UGC) is a powerful way to engage your audience while showcasing real, authentic experiences. Inclusive UGC helps customers see themselves represented in your brand.
- Encourage customers from all backgrounds to share their experiences using your products.
- Highlight diverse voices and stories across your social platforms.
- Ensure that your UGC campaigns are accessible, with clear participation guidelines and inclusive incentives.
7. Host Accessible New Year Giveaways
Giveaways are a great way to increase brand visibility and engagement while ensuring everyone feels welcome to participate.
- Ensure the giveaway rules and entry methods are simple, clear, and accessible.
- Make sure the giveaway post has alt text and image or video description added, as well as captions.
- Include diverse and adaptive products.
Example: A tech brand could give away adaptive technology or accessible tools to help people achieve their New Year goals.
8. Tap into Global New Year Goals & Trends
Recognise that the New Year means different things to people worldwide, and tailor your campaigns to reflect diverse global traditions.
- Highlight how your brand aligns with trends like sustainability, health, or community-building.
- Celebrate global New Year events like Lunar New Year, Hogmanay, or Nowruz to ensure cultural inclusivity.
- Craft campaigns that resonate universally but remain specific and authentic.
Example: Launch a campaign titled “New Year, Shared Goals” to celebrate different cultural New Year milestones.
9. Use ‘Add Yours’ on Instagram Stories to Encourage Engagement
The “Add Yours” sticker on Instagram Stories is a fantastic tool for interactive, community-driven campaigns.
- Start an inclusive New Year conversation by asking followers to share their goals, celebrations, or reflections.
- Reshare responses to foster a sense of community and connection.
Example: Use an “Add Yours” thread like “Share your 2025 goal—big, small, or anywhere in between.”
10. Use Interactive Polls & Q&A to Gather Inclusivity Feedback
Getting feedback from your audience is really valuable all year long, but especially in the new year when you plan for the year ahead. Engage your audience with polls, surveys, or Q&A sessions on how to improve inclusivity within your brand.
- Ask your followers about their expectations for representation, accessibility, and inclusivity in 2025.
- Learn about any obstacles or issues your customers may have with your brand.
- Use their feedback to inform your upcoming campaigns and strategies.
- Show your commitment by transparently sharing your next steps.
Optimising Your Strategy for New Year Marketing Success
Implementing inclusive marketing campaigns is just the first step. To maximise your impact, it’s crucial to optimise your strategy for success:
- Prioritise Accessibility: Ensure all content is accessible, including alt text for images, captions for videos, and screen-reader-friendly formats.
- Track Performance: Use analytics tools to measure engagement, conversions, and audience sentiment.
- Stay Authentic: Focus on genuine representation rather than tokenism. Partner with creators, advocates, and communities to ensure your campaigns are inclusive all year long.
- Plan Ahead: Start building your campaigns early to refine messaging, visuals, and inclusivity goals.
For professional support with building a strategy tailored to your brand, explore our Inclusive Brand Strategy Services. Together, we can make 2025 your most impactful year yet!
FAQ
1. When should I start planning New Year marketing campaigns?
Start planning your New Year campaigns at least 2-3 months in advance. This allows time to refine your strategy, create inclusive content, and test campaign performance.
2. What makes a New Year campaign inclusive?
Inclusive New Year campaigns are those that prioritise diverse representation, accessibility, and authenticity. They speak to a wide audience, reflect real experiences, and avoid stereotypes.
3. How can I measure the success of my campaigns?
Use key metrics such as engagement rates, website traffic, lead generation, and customer feedback to evaluate your campaign’s success.
