Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we deep down into TikTok’s latest news, from their new photo app, to their new creator’s reward programme, as well as their future in the US. We also talk about the exciting BBC Creator Lab and the viral ad for World Down Syndrome Day that everyone is obsessed with.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
BBC Creator Lab
TikTok partnered with the BBC for the BBC Creator Lab, fostering young digital creatives. Over 90 TikTok creators, including Ellie Middleton, Claire Risk, Sarah Dickinson and GuideDogAva, had the opportunity to attend workshops across the UK, receiving training and pitching opportunities with industry leaders and BBC commissioners. A great initiative to nurture emerging talent!
Source: newsroom.tiktok.com
TikTok Could Be Banned In The US
A few weeks ago, the US House of Representatives passed a landmark bill that could see TikTok banned nationwide. The video platform has reassured regulators that it has taken steps to ensure the data of US users has been walled off from ByteDance employees in China, but if the Senate and the US President sign the bill, the app will be blocked across the country.
TikTok has already created a campaign #KeepTikTok, sharing stories of creators from across the country, and how the video platform has helped them as well as their businesses.
Source: bbc.co.uk
Cambridge University Sensory-Science Art
Art exploring science for people with sight loss is featured at Cambridge University’s festival. Sensory Science showcases research from the university, featuring collaborations between scientists and local artists, and resulting in multi-sensory artworks to make science accessible.
Dr. Erica Tandori, a visually impaired artist from Melbourne, initiated the project. The artworks incorporate lights, music, and tactile elements. The focus is on inclusivity for the blind and low-vision community.
Source: bbc.co.uk
YouTube Experiments With Corrections For Auto-Captions
The video platform is testing a new feature allowing viewers to suggest corrections for auto-generated captions. Users can edit captions and upvote suggestions via desktop. This aims to enhance accessibility, especially for content with accents or technical terms. During testing, edits won’t apply to all viewers automatically, but creators can access and potentially incorporate suggestions for future viewers.
Source: androidauthority.com
TikTok’s New Instagram-Like Photo App
TikTok is reportedly developing “TikTok Photos”, allowing users to share still images and aiming to compete with Instagram. This move aligns with trends in Chinese apps like Xiaohongshu, reflecting ByteDance’s focus on eCommerce, or a strategy amid TikTok’s uncertain status in the US.
What do you think about this move from TikTok? Would you use TikTok in the same way that you use Instagram?
Source: socialmediatoday.com
ADHD Medication Shortage Leads to Fear Over People’s Jobs
A UK ADHD charity reports job losses due to medication shortages. Interruptions in supply since autumn have affected work performance, with 6% of respondents in a survey losing their jobs due to shortages. Legal experts advise employers on making adjustments.
If you’d like to support your Neurodivergent and Disabled employees better, and create an inclusive and accessible workplace for everyone, we can help out with our DEI training!
Source: adhduk.co.uk
TikTok’s New Creator Reward Programme
TikTok’s new Creator Rewards Program rewards high-quality, search-optimised content. It prioritises originality, play duration, search value and audience engagement. The program includes a Creator Search Insights tool to discover trending search topics.
Eligibility criteria includes having at least 10,000 followers and 100,000 views in the past 30 days.
Source: searchenginejournal.com
Campaign Spotlight: ‘Assume That I Can, So Maybe I Will’
In a new ad campaign by CoorDown and Small New York, actress Madison Tevlin challenges stereotypes about Down Syndrome. She addresses assumptions about her abilities, and is shown defying people’s expectations of what she can and can’t do. The viral ad calls for positive assumptions and opportunities to combat harmful stereotypes, and is a perfect example of how inclusive marketing can be extremely powerful!
Do you want to see our reaction to the viral ad as inclusive marketing experts? Check it out on our TikTok page
Source: instagram.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
