Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the exciting new BSL makeup service that MAC Cosmetics is introducing, the newest TikTok platform to help creators manage their content effortlessly, and some exciting new campaigns featuring Dreams, Beavertown Brewery and lots more!
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
MAC Cosmetics Launches BSL Virtual Makeup Service
MAC Cosmetics has launched a British Sign Language (BSL) virtual makeup service in partnership wtih Sorenson Communications. This service offers free, 45-minute virtual sessions with a MAC Artist and a BSL Interpreter. Later this year, it will expand to in-person appointments at the MAC Carnaby Street store. The initiative aims to better serve the 188,000 BSL users in the UK!
If like MAC, you want your brand to cater to the Deaf community in an authentic way, get in touch today and we’ll help you understand the community and what they need from you!
Source: cewuk.co.uk
Fellowship Opportunities for Disabled Writers
The Unexpected Shape Writing Academy has some Disability Visibility fellowships now available. The ten fellowships are sponsored by Alice Wong, they are aimed at disabled writers and provide three months’ time in the Academy. Application deadline is on the 15th June.
TikTok Launches Management Platform for Creators
TikTok Studio is a new desktop dashboard that allows creators to manage their TikTok presence by consolidating video uploads, editing, performance analytics, and monetisation tools in one place.
The aim is to simplify content creation and make it more efficient, while offering useful resources for creators, like video ideas and monetisation programmes available for them.
Source: socialmediatoday.com
Improved Disabled Access in Festival
Last year, people expressed their upset about a lack of changing facilities and other access requirements at the Urdd Eisteddfod, held in Llandovery. Since then, the festival organisers apologised, and have been working on creating a better experience for all festival-goers, partnering with Disability Arts Cymru.
A great example of how working with the community is essential to create a better experience for everyone!
What other festivals do you think need to make a change like this?
Source: bbc.co.uk
Free Virtual Training on Disability, Ableism & Disability Justice
API, a non-profit organisation, is holding a workshop to teach about the different models of disability, ableism, disability rights, and principles of disability justice. The coordinators will share how you can apply all of that into your life, and much more. It will take place on June 15, so make sure to register as soon as possible!
VR Games Helping Deaf Children Understand Speech
Scientists are using computer games to boost the children’s ability to localise sounds and understand speech, an unusual ally helping children with profound deafness. The project is known as Bears – for Both Ears – and it is aimed at children who have been given twin cochlear implants because they were born with little to no hearing.
Source: theguardian.com
Campaign Spotlight: Dreams
Dreams, the official sleep partner for the Olympics, has released a new ad featuring Gillian Anderson and Team GB athletes. This campaign ties Dreams’ brand to rest and athletic performance by leveraging Olympic excitement and a popular actor. Watch the full ad now on YouTube.
Campaign Spotlight: adam&eveDDB
Adam&eveDDB’s “The Paralympic Dream’ campaign for the International Paralympic Committee highlights the intense athleticism of the Paralympic Games, moving away from misconceptions of them as merely joyful events. The campaign aims to reframe Paralympians as elite athletes.
Source: lbbonline.com
Campaign Spotlight: Beavertown
Beavertown Brewery’s first TV ad, “Pub Stories: A Good Night Out,” features animated real people sharing memorable nights out. The campaign blends real stories with Beavertown’s unique style to create a very exciting ad!
Source: lbbonline.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
