Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about the newest Starbucks merch in collaboration with Disabled illustrator Ananya Rao-Middleton, the latest TikTok app that looks a lot like Instagram, and our favourite campaigns featuring Three and Airband.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
10 Disabled Drag Queens You Should Follow
Continuing with our theme from Pride Month, we welcome Disability Pride Month with 10 Disabled drag queens you can follow on social media.
- Yvie Oddly
- Saltina Shaker
- Janira Obregon
- Jake Sawyers
- Wayne Allingham Creasy
- Chelsea Cherry
- Lady Mercury
- Davina Starr
- Nikita Gold
- Gaia Callas
Do you have any other favourites? Let us know in the comments!
Source: disabilityhorizons.com
New Starbucks Merch Honours the Disabled Community
Disabled illustrator, Ananya Rao-Middleton, has collaborated with Starbucks to design their latest merchandise collection for Disability Pride Month. The collection is not just beautifully designed, but it also has the message “Care in Community”, to express Ananya’s experience as a Disabled woman of colour. “One of the key parts of being in the disabled community that has meant so much to me has been the amount of care that I’ve received from people within that community. We just uplift and care for each other so beautifully” Rao-Middleton said.
Source: stories.starbucks.com
Accessible Debate for Deaf and Disabled Voters
Ahead of the UK General Election, the Cambridgeshire Deaf Association (CDA) hosted a special election debate that allowed the Deaf and Disabled communities to be heard by key political candidates. The event was live streamed and featured BSL interpreters and captions. Four candidates from Peterborough focused on their policies concerning the Deaf and Disabled community.Thirty people attended in person while 1,500 people viewed the event online.
Source: bbc.co.uk
Pinterest Adds Options for Sharing Pin Boards to Other Apps
Pinterest has added a new way to raise awareness of your Pin presence via improved board sharing, which will make it easier to share your Pinterest collections across other social apps. The process is fairly straightforward: You choose a public board that you want to share, tap on the “Share” icon in the top right, then select a template for your board to be displayed. You can then share that board overview as a Story, with an animated depiction of your chosen elements.
Source: socialmediatoday.com
TikTok Launches New Image Sharing App
‘Whee’ is TikTok’s newest app, as it seeks to expand engagement opportunities and tap into broader usage trends. The app has an Instagram-like feed of images, designed to only be shared with friends. As explained by TikTok:
“Whee is a new social app created to keep you connected with your close friends through life’s spontaneous moments. Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self. Whee is the best place for close friends to share life moments.”
What do you think? Will you be using it? 👀
Source: socialmediatoday.com
Campaign Spotlight: Three
Three celebrates the power of emotional connection and belonging to a connected network with its latest campaign. The ad brings to life how connectivity helps people find a sense of belonging through relatable real-life scenarios. It is the latest reimagining of the Life Needs a Big Network brand platform, and Three’s biggest campaign since first launching it in 2021. You can watch the ad here.
Source: webwire.com
Campaign Spotlight: Airband
Airband, the rural broadband provider, has a new TV ad called ‘What do they know?’. The ad features the voiceover of BAFTA winner Charlie Cooper characterising a duck who is comparing life in the countryside with the conveniences of living in a city, to highlight Airband’s innovative connectivity solutions for rural communities.
Source: airband.co.uk
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
