Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
Don’t forget you can follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
Table of Contents
Google Maps New Accessible Features
Google Maps has launched some exciting new navigation features, including wheelchair-accessible walking routes, enhanced Live View for Blind and Visually Impaired (VI) people, and an attribute label for disabled-owned businesses. This is another great step from Google in their commitment with accessibility!
As Christopher Patnoe, Head of Accessibility and Disability Inclusion at Google EMEA, said on the latest Purple Goat Podcast episode, Google’s mission statement is “to make the world’s information universally accessible and useful”, and that includes thinking about the biggest minority in the world!
Source: mashable.com
Amit Sharma Becomes New CEO & Creative Director of Kiln Theatre
Amit Sharma, an Indian director and producer, who is a passionate advocate for diversity and representation on stage and on screen, shared his excitement recently for his new role at Kiln Theatre, a place deeply ingrained in its community.
The London theatre has presented a wide range of plays during the years, reflecting the cultural diversity of the area. This appointment marks an exciting and positive shift in the landscape of UK theatres.
Source: whatsonstage.com
Instagram New Reminder Ads
Instagram’s new reminders were originally introduced in the app back in March, and they have now been extended to Stories, offering additional campaign flexibility. When organising an event that you’re sharing on the app, you can easily add these reminders in Ads Manager. These will then send users three alerts about the events: 1 day before, 15 minutes prior, and when the event starts.
It’s a fun way to boost engagement for your initiatives!
Source: socialmediatoday.com
Liverpool Names Road After Disability Rights Campaigner
In a tribute to the late Sir Bert Massie, a Disability Rights advocate from Liverpool, a road has been officially named in his honour. Sir Bert, known for his tireless advocacy for equality and human rights for disabled people, was also the chairman of the former Disability Rights Commission.
This touching gesture was revealed in the presence of Sir Bert’s widow and Steve Rotheram, Liverpool City Region mayor, adding to a neighbourhood designed for improved accessibility.
Source: bbc.co.uk
TikTok’s Live Concert Event
On December 10th, TikTok will be hosting “In The Mix”, a live music event in Arizona (US), featuring international artists like, Cardi B, Niall Horan, Anitta and Charlie Puth. This unique event will also bring the app’s ‘For You’ feed to live with activities inspired by community trends.
As TikTok keeps growing its influence in the music industry, this live event is a smart move from the company. Moreover, “In The Mix”, which will take place at Sloan Park in Mesa, Arizona, will be globally streamed via TikTok LIVE.
Source: socialmediatoday.com
Expansion of Employment Scheme
Thousands of disabled and health-affected individuals will receive support as The Department for Work and Pensions (DWP) expands a pilot program with £1.3 million, to help them find jobs in 12 new areas across the country.
People across the UK will receive support to overcome work barriers, thanks to one-hour discussions with health practitioners. The resulting ‘work ability plans’ are shared with work coaches, creating a smoother path to employment.
Source: gov.uk
TikTok Star Amy Pohl Shares Her Experience With Disability
Amy Pohl (@amy_phol), who has over 3 million followers on TikTok, found herself in a dark place after a medical error that caused her Complex Regional Pain Syndrome (CRPS).
In a recent interview with The Guardian, Pohl shared how making videos on social media helped her massively. And she now embraces her new life, becoming a massive advocate for those with chronic illnesses.
Source: theguardian.com
Campaign Spotlight: Kia, Uber & McDonald’s
Some of Australia’s major brands, including Kia, Uber, OralB, Pantene and McDonald’s, came together for an ‘Unignorable Adbreak’ during primetime TV. The goal was to address the underrepresentation of disabled individuals in Australian advertising. Even though Australians with disabilities make up almost 20% of the population, only 1% of ads feature them.
If you want to follow their example and make sure you’re representing the biggest minority in the world, make sure to contact us.
Source: thedrum.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
