Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about a very exciting new feature on TikTok that will make the editing process a lot easier, new updates from Instagram to make the app’s messaging features more appealing, and the innovative new marketing strategy by e.l.f cosmetics with their new album!
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Ellie Simmonds Launches New Clothing Range
Paralympian, Ellie Simmonds, has helped launch a new fashion label for people 5ft tall and under. She has teamed up with designer and founder Chamiah Dewey. The first collection is an athleisure range with 16 womenswear pieces and 6 unisex styles. An exciting time for the fashion industry!
Instagram Jazzes Up its DMs
Meta is really pushing DMs and trying to make Instagram more appealing as a messaging app. They have now included some new features to make messaging even easier and more exciting for users. You will now be able to create stickers on the app, add notes for your birthday, and even add different themes to your chats, such as “Fall” and “Sabrina Carpenter”. What do you think about this push for more DMs on the platform? Have you been liking the latest features?
TikTok Adds ‘Delete And Re-Edit’ Option
TikTok is adding a very handy new feature that will allow you to start over with your video if you have to re-edit it in any way, without having to lose the project completely. This would be super useful when you realise you’ve made a mistake or come up with a better idea of how to edit it.
Beyond the Paralympics: The Business Case for Disability Representation
The Paris Paralympics 2024 wrapped up earlier this month, and even though it’s important for brands to focus on disability representation during events like this, this shouldn’t stop them from continuing the good work afterward! Despite disabled individuals making up 24% of the UK population, they are highly underrepresented in advertising. Advocate for year-round representation and call for authentic inclusion of disabled talent in all industries!
Instagram Shares Tips on How to Improve Content Performance
Adam Mosseri, CEO of Instagram, recently gave some tips to improve content performance on the app. Some of the things he mentioned include: sharing your Reels to Stories to increase reach, and making sure the bigger account sends the collab request when doing collaborative posts, as that will help boost performance.
Trend Spotlight: One Step at a Time
It’s time to walk! Towards a situation or place that you like, or away from it…
Campaign Spotlight: E.l.f
We were not expecting an album from e.l.f, but we’re here for it! The brand uses the idea of ‘get ready with me’ videos that you often see on social media, to create something really innovative and merge beauty and pop culture. E.l.f wants to disrupt the beauty industry, and they’re definitely doing it with their latest marketing strategy!
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
