Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about Instagram’s latest best practices hub that aims at helping professional accounts, the amazing news on wheelchair spaces in aircrafts, and the latest Vogue’s report that showcases the urgent need for inclusion in the fashion industry.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
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Google Celebrates Lizzie Emeh
On October 9, Google’s doodle celebrated award-winning Irish, Nigerian, British musician and songwriter, Lizzie Emeh. Emeh was the first solo artist in the UK with a learning disability to release an album of original songs. Lizzie’s sister shared some words about her for this recognition, saying ‘She believed in working hard and always doing your best. Lizzie was loud, proud, positive, happy and joyful! We miss her’.
Wheelchair Spaces in Aircraft to be Approved in 2025
Last week, Rights on Flights shared the amazing news that wheelchair spaces in the aircraft cabin area are set to become a reality in 2025, as the FAA anticipates signing it off in the next year. Sophie Morgan said “This is the moment we have all been waiting for. The future is here, the future is accessible. Now we call on all airlines to adopt this invocation and change the world for wheelchair users”.
Instagram’s Best Practices Hub
The social media app has created a hub available for professional accounts, where they will be sharing tips on how users should be posting on the platform. Some of them are generic strategies, but others are more specific to each account. So this would definitely be a good thing to check out and get some advice from the platform on how your content could perform better.
Vogue’s New Size Inclusivity Report
With fashion week season finished, Vogue has done some research on how size inclusive the shows were this year. As you could have guessed, they weren’t good. Across New York, Paris, London and Milan, 0.8% of the models were plus-size, 4.3% were mid-size, and 94.9% were straight-size (US 0-4). To these stats we need to add the fact that only 0.02% of fashion campaigns include Disabled models, showcasing the clear need for better inclusion across the industry.
Trend Spotlight: In the CLERB
A new soundbite is doing the rounds on TikTok this week, and this one comes from the show ‘Broad City’. Even celebrities like Charli XCX and Sabrina Carpenter have jumped on this trend, and it’s an easy one that you can do this week!
Campaign Spotlight: parkrun
For World Mental Health Day, charity ‘parkrun’, created a campaign to showcase the health benefits that running and run clubs have on people. From helping with mental health, reducing social isolation, and improving physical health. Just what the doctor ordered.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
