Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about Instagram’s latest advice for users to start posting more carousels to increase reach and engage, SKIMS celebrating Breast Cancer Awareness and Gymshark celebrating Black History Month, and we also tell you about Rare Beauty’s first ever global campaign.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
SKIMS X Breast Cancer Awareness
October was Breast Cancer Awareness, and for their latest bra campaign, Kim Kardashian’s brand, Skims, featured Olivia Munn, a breast cancer survivor. Munn shared her story and empowered women to get tested. An amazing initiative from Skims!
Reels Performance Tips
Instagram is currently testing a new feature to show notes on your Reels with tips on why the video is performing well on the app. This could be useful for creators, but other users might not care as much about this additional data, taking up another area of screen space, which could also make the setup a bit overwhelming.
YouTube Shares Insights Into What Viewers are Seeking
If you’re a youtube creator or work on the video platform, this is really exciting news! YouTube has released a report with in depth insights as to what type of content viewers want to watch. For example, it shows that viewers want high quality content, but more in terms of emotional resonance rather than special effects.
Gymshark Opens ‘Twists ‘n’ Sets’ Hair Styling Pop-Up
To celebrate Black History Month, Gymshark opened a hair styling pop-up in London. Attendees were able to book free 1-2-1 hair appointments, buy hair products from black owned brands, as well as purchase Gymshark’s ‘Diffuse Sweat Headband’, designed with the Black community and all hair types in mind.
Instagram Recommends Posting Carousels
Adam Mosseri, Head of Instagram, shared some advice for users, recommending to post carousels on the app to increase reach. With the option to add up to 20 images, as well as music, carousels are a great way to improve engagement and reach on your account. Furthermore, if your carousel has music added on, it will now also appear in the Reels tab.
Trend Spotlight: WAIT
This new catchy sound is a great opportunity to share something you might not agree with, some advice you want to share, etc., or you can just jump on the trend and join the catchy choreography!
Campaign Spotlight: Rare Beauty
Selena Gomez’s beauty brand launched its first global campaign, titled ‘Every Side of You’. The campaign focuses on celebrating individuality and authenticity, featuring a diverse cast and sharing moments of vulnerability and confidence. A great first campaign with an even better message!
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
