Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about Instagram’s and YouTube’s latest updates, Australia’s Social Media ban for teens, and Cadbury’s ‘Secret Santa’ ad, among many more industry news!
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
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Strictly Come Dancing Praised for Dance Imitating Blindness
Chris McCausland, who’s visually impaired and has been taking part in dance competition ‘Strictly Come Dancing’, performed the other week with his partner Dianne Buswell to Instant Karma! by John Lennon. During the choreography, the comedian placed his hands over his partner’s eyes as the lights turned off. The lights then came back and everyone got to see Chris spinning Dianne around on his shoulders.The judges described the ‘poignant blackout moment’ as ‘absolutely spectacular’.
Instagram Is Removing the Option To Follow Hashtags
A lot of people talk about hashtags on this app, and even though they are still relevant,they are less than they once were, and this update from Instagram seems to be taking us in the direction where hashtags will keep losing value.The platform has now removed the option for you to follow hashtags, apparently due to spammerstargeting trending hashtags with irrelevant content. How do you feel about this update?
YouTube’s ‘Hype’ Creator Amplification Option
YouTube seems to be working on amplifying smaller creators with this update. Users will soon be able to ‘hype’ videos from emerging channels and help them get more reach. The platform is currently testing it out and will hopefully be rolled out in the new year.
Theatre Group Performs More Accessible Shows
Rickmansworth Players, in Hertfordshire, is aiming to create more inclusive shows to be enjoyed by everyone. They started with a relaxed performance back in May, and their Little Mermaid musical will have a BSL interpreter in some of the shows. Exciting news for the world of theatre!
Australia About to Ban Teens on Social Media
There have been many conversations about a social media teen ban, and Australia seems to be aboutto make it a reality. The Australian Government is keen in going ahead with restricting social media appsto those users under 16. There’s been lots of criticism and mixed opinions on this bill, what are your thoughts on it?
Pinterest Introduces Celebrity Gift Guides
Pinterest is trying to become the destination for holiday shopping and gift guides are the way to go.The platform has worked with celebrities such as Alicia Keys, RuPaul and Emma Chamberlain to create gift ideas on the app. Users can then ‘quick save’ from those guides and the items will be added to a shoppable wishlist.
Trend Spotlight: #WomenInMaleFields
The new “women in male fields” trend is all about women breaking barriers and thriving in industries and spaces historically dominated by men. It’s also a chance to showcase some of the absurd stereotypes placed on women. You can definitely have fun with this trend!
Campaign Spotlight: Cadbury
Cadbury’s ‘Secret Santa’ ad is getting a lot of praise at the moment, and even though it’s a re-run of their 2022 ad, it’s becoming one of the most liked Christmas ads of 2024. The campaign shows the brand’s new Secret Santa postal service. The initiative allows people across the UK to send free Cadbury chocolate bars anonymously to loved ones. You can do this on their digital and static posters across the country.
We love this!
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
