Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity! Universal pull their music from TikTok, Tasha Ghouri raises awareness around ‘deaf accents’ with a simple ‘Get ready with me’ video, and the latest Instagram feature that you have probably been waiting for years. This and much more on this week’s inclusive marketing news recap!
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Table of Contents
New Accessible Vehicle Club
The Accessible Vehicle Club (ACV) is introducing a fresh approach to hiring accessible vehicles, presenting an alternative option for Disabled individuals who don’t frequently use their cars. AVC aims to provide a flexible and affordable solution without hefty upfront deposits, restrictive lease terms, or fixed vehicle commitments.
While AVC emphasises that it isn’t a direct competitor to the Motability scheme, its offerings cater to those seeking a more adaptable and prompt mobility service.
Source: disabilitynewsservice.com
Tasha Ghouri & Deaf Accents
Tasha Ghouri, former Love Island contestant and the show’s first participant, shared a ‘Get ready with me’ video on TikTok without her cochlear implant, speaking in her “deaf accent”. Despite initial anxiety, Tasha’s video has received some incredibly positive feedback, and it aims to destigmatise communication differences and encourage self-acceptance, while advocating for the normalisation of deaf accents.
Tasha’s video has inspired others, like Lacey Arthur, to explore options such as cochlear implants. If you’ve not watched her video yet, check it out below!
People Claiming PIP Disability Benefits Could Be Due £5,285
There’s potential good news for Personal Independence Payment (PIP) recipients as changes in assessment rules may result in arrears payments dating back to April 2016. PIP claimants are encouraged to contact the Department for Work and Pensions to check eligibility, including those previously denied.
The Supreme Court decision in 2019, prompted by a tribunal decision, altered how ‘social support’ is defined in the Daily Living component of PIP. The ‘MM’ judgment clarified aspects related to face-to-face interactions and the consideration of ‘prompting’ as ‘social support’ in the assessment.
Source: examinerlive.co.uk
Instagram’s New Post Placement Preview
Instagram is currently experimenting with a new feature allowing users to preview how their feed posts will appear on their profile grid before publishing. Some users are seeing a “Show preview” button in the post composer process, providing a glimpse of how the post will fit into the current profile layout, including pinned posts.
While not a revolutionary change, this new feature, which would be available for carousel posts, single images and videos, can be a useful tool for maintaining a cohesive theme and ensuring posts align with your overall Instagram presence.
Source: socialmediatoday.com
Universal Pulls Their Music From TikTok
Following a breakdown in negotiations, Universal Music Group has removed their music from TikTok, resulting in some posts on the app being silent, with users having to replace them with a different sound.
Universal accused the video platform of inadequate compensation, and the platform accused Universal of prioritising greed over artists’ interests. This move affects users who can no longer use Universal’s tracks, impacting both established and up-and-coming artists.
BeReal’s New ‘RealPeople’ Feature
BeReal is introducing its new ‘RealPeople’ feature, aiming to create a curated collection of inspiring individuals including athletes, artists and activists. The new feature seeks to highlight diverse perspectives without promoting brands or influencer culture, offering users a space to be themselves.
Even though this feature was not received positively by the app’s users, the BeReal team reminded everyone that ‘RealPeople’ is an optional feature, meaning that those who prefer not seeing content from celebrities and brands can keep using the app in the same way as before.
Source: thenorthernecho.com
Campaign Spotlight: McDonald’s
McDonald’s latest campaign ‘McDelivery, You In?’ celebrates the irresistible joy of the shared order moment. The advert highlights how one family’s McDelivery order ends up spreading excitedly across an entire block of flats. The advert shows a range of diversity and community.
A fantastic example of not just talking about a product, but rather about the feeling and experience that consumers can get with that product! Check out the ad in the link below.
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram, TikTok and Twitter for real-time announcements of all our new blog content!
