Welcome to this week’s roundup of the latest news in the marketing world with a touch of inclusion and diversity!
In this week’s inclusive marketing news round up, we tell you about Channel 4’s ad for the Paris 2024 Paralympics that everyone is talking about, the latest updates from BeReal and YouTube, and Coldplay’s groundbreaking Glastonbury performance.
If you want to be like these brands, and be known for your amazing inclusive work, or you want to start your inclusion journey, contact us today.
Table of Contents
Scope Approaches the Public with the Reality of Costs for the Disabled Community
Scope has recently create some street interview series with Moeed where they’ve approached the public to try and raise awareness of the cost of the Disabled community. Did you know that on average, Disabled people would need an extra £975 every month to have an equal standard of living to non-Disabled people?
Source: x.com
The New Housing Minister Knows BSL
After 14 years, the UK has a Labour Housing Secretary once again, Angela Rayner, and during her campaign she shared a video in British Sign Language. Following this, the British Deaf Association expressed pride in having her as Deputy Prime Minister, but they also emphasised that the system fails to provide free BSL classes to parents of Deaf children, urging her to take action.
Source: x.com
YouTube Adds New Creative Options for Shorts
YouTube is enhancing Shorts with auto layout for easier video conversion, text-to-speech narration, customisable captions, remixing options, and Minecraft-themed effects. These features aim to boost creativity and community building, with Shorts driving over 70 billion daily views and significan earnings for creators.
Source: web.swipeinsight.app
BeReal is Now Open for Ads
In June, Voodooo acquired BeReal for $535 million. The new owner stated that their expertise is in scaling up apps by working on the business model and new features, one of which consisted in the implementation of ads within the app. So if you’re on BeReal you might have started to see ads from brands, even if you don’t follow them.
What do you think about this update?
Source: campaignlive.com
Coldplay Share Music Video After Glastonbury Groundbreaking Performance
Coldplay’s Glastonbury performance made waves in the news and was packed with incidental disability representation, with Michael J Fox, Victoria Canal, and Chris performing the first verse of “Something Just Like This” in sign language. The band then released a new music video featuring Natasha Ofili performing her own ASL interpretation of the song.
Source: nme.com
Campaign Spotlight: Channel 4 x Paris 2024 Paralympic Games
Over the past few years, Purple Goat has collaborated with the talented teams at Channel 4 and 4creative to integrate community insights and inclusive consultancy into the core of this campaign. The short film challenges the public to rethink their preconceptions of Paralympic greatness and it showcases the reactions of people watching Paralympic sports, highlighting how their well-intentioned views often fail to recognise Paralympians as the world-class athletes they truly are.
Source: channel4.com
Conclusion
Make sure to come back to check our bi-weekly news recap with the latest inclusive updates in the marketing and social media worlds. And follow us on social media for more inclusive content!
That’s all for this week, but don’t forget to follow us on LinkedIn, Instagram and TikTok for more news and exciting content.
