As we look ahead to the next five years, the trajectory of social media marketing is nothing short of extraordinary. Projections indicate an unprecedented surge, with an anticipated industry growth rate of 35% annually until 2025.
So, how can you make the most of this new digital age and position your brand as the top choice in 2024?
First, back to basics.
What Is a Social Media Presence?
A social media presence is how you show up and interact on platforms like Facebook, Instagram, TikTok, YouTube, and others. It includes what you post, how often you post, and how you engage with others.
Think of it as your digital footprint—it’s what shapes how people see and connect with your brand online. Having a strong social media presence is key to reaching and connecting with your audience in the online world.
Why Does Having a Social Media Presence Matter?
Social is a global stage; it allows businesses to reach a wide range of audiences and, as a result, creates vibrant communities dedicated to their brand, offering, or idea.
This increased visibility is a game-changer, connecting with people who might have otherwise missed you or your brand through traditional channels like billboards and print media.
At Purple Goat Agency, we know the impact that social media has. In fact:
- In 2023, there are estimated to be 4.89 billion total social media users worldwide
- 76% of social media users have purchased something they saw on social media
- 54% of users also follow their favourite brands, browsing their social media platforms to make purchase decisions
What Did 2023 Teach Us About Social Media Presence?
How do we learn how to make the most of our 2024 social media presence? We take a look back at 2023!
Reflecting on the trends of 2023, it is clear that audiences prioritise authenticity, relatability, and, notably, diversity and inclusion, when engaging with brands on social media.
Acknowledging that audiences worldwide are increasingly drawn to brands that prioritise diversity, relate to their experiences and exude authenticity. Audiences desire content that mirrors their own diversity and seek meaningful connections with brands, whether on a personal or business level.
Social media content IS the modern-day billboard. If your brand is not on social media, you’re missing out on an incredible opportunity. Many brands and small businesses have already seen the value of social media marketing, and in 2024, 72% of overall marketing budgets will be put towards digital marketing channels.
Embracing these principles will undoubtedly enhance your social media presence and put you at the forefront of people’s minds or feed!
- Authenticity is Key:
Ensure your content reflects your true self or brand identity. This is the best way to find and engage with the right audience. Authenticity will foster trust and connection with them.
For example, through our content, we try to share Purple Goat’s tonality and identity. Our content is fun, creative, educational, and inclusive!
- Consistent Posting Schedule:
Establish a regular posting schedule to maintain visibility and engage with your audience.
Consistency builds anticipation and loyalty. Your audience will be excited and waiting for your next piece of content!
- Stay Informed on Trends:
Keep your finger on the pulse of social media trends and incorporate relevant ones into your strategy. Even though trends are not everything, they can help you keep your content fresh and appealing.
If you struggle to find the right trends for your brand, we do a round-up of the latest trends on our Instagram, so make sure to check it out!
- Embrace Video Content:
Video content continues to dominate. Whether it’s short clips or longer-form content, incorporating videos can significantly enhance engagement.
Hook your audience in the first few seconds and give them something valuable, that way, they’ll want to return for more.
- Prioritise Accessibility and Inclusivity:
Ensure your content is accessible to a diverse audience. Use inclusive language and consider diverse perspectives to resonate with a broader range of people.
If your content doesn’t have the right alt text, image or video descriptions, or captions, you will miss out on a BIG opportunity to engage with a bigger audience. If you don’t know where to start, we have a few episodes on The Purple Goat Podcast that cover those topics.
Who’s Doing it Well?
- Strongbow
Strongbow makes punchy, engaging content that aligns with pub British culture, ensuring it resonates with target consumers and gives them an edge over competitors. Mixing product shots with more lifestyle content and influencer collaborations, makes the perfect strategy.
The assets they share are also high quality and give audiences a sense of security in the brand, who they are, what they do, and why you should choose Strongbow over any other cider brand.
- Wild
Wild became popular through social, a small business turned thriving global empire. But how did they do it?
They did it by making highly engaging and aesthetic content, and putting a lot of resources into developing social first assets that got audiences intrigued by refillable deodorants (their offering). The use of UGC and influencer collaborations was also key for the growth of the business. And by putting faces to their team and sharing their internal dynamics and personalities, making content highly relatable.
- Lucy and Yak
Over the years, Lucy and Yak have learnt who their audience is on social media, and as a result, they prioritise content that will engage them. To be more specific, they have an incredible affinity with Disabled, Neurodivergent and Queer communities, and tailor their content accordingly by taking a stance on political and social issues, ensuring a sense of humanity is woven into the DNA of the brand.
In line with their brand identity, they are very colourful, engaged, and thoughtful, and make highly shareable content across social media, amplifying their reach to more like-minded consumers.
How To Make The Most of Your Social Media Presence in 2024 – Final Thoughts
In conclusion, as social media marketing continues its unprecedented growth, the lessons of 2023 emphasise the importance of authenticity, consistency, and inclusivity. To thrive in 2024, businesses must prioritise these principles, recognising that a strong social media presence is not just a trend, but a vital strategy for meaningful audience engagement and success in the digital age.
Do you need help with your social media presence in 2024? Get in touch! Purple Goat Agency is an expert in crafting compelling and engaging social strategies, from influencer activations to social media plans. We’re here to help you reach your goals and optimise your social media presence!
